beBRCAware is an unbranded consumer campaign that focuses on the importance of testing for a BRCA gene mutation. This mutation is linked to an increased risk of cancer so knowing about a BRCA mutation can inform you of your cancer risk and influence treatment options if you already have cancer. That’s why beBRCAware was created—to be a source of information and support for the people who need it.

This was the first project I was assigned when I began working at a pharmaceutical ad agency for the first time in my career. This project made me realize that the challenges of pharma make you problem solve in a different way, and I really enjoy that. For this particular project, I was asked to create a logo, develop a color palette, icon and photography style, along with designing an entire website.