duo - logo design & branding
Duo is brand of whitening toothpaste tablets that are fortified with supplements. These supplements have different functions, depending on what you’re in the mood for; sleep, immunity, energy and baseline (unfortified). Duo is all about being environmentally conscious, which is why the toothpaste comes in the form of a tablet—making the container a refillable glass bottle vs a plastic tube that gets thrown away and ends up in a landfill. This was a full branding project that included logo design, brand fonts, color palette, photography style and other graphic elements.