When asked to design the logo and branding for MyCity Mortgage, they had one office, located in Old City Philadelphia; this is what inspired the pattern that is used on their assets. After a few more branches opened up across the country, I used the same template to design patterns that were specific to each city—which was 5 at the time.

Now, only a few years later, MyCity has expanded to 26 states and counting! I had a lot of fun researching each city and what makes them unique—whether it was food/beverage, landmarks, etc. to use to create the different patterns. Needless to say, we ditched the custom patterns and created one single generic version that all the different cities could use, while MyCity continues to expand.